4/16/19 - Day 61 - Place

Bellwork:

Open your Place Working Notes from yesterday.

Agenda:

1. Finish Place - Working Notes
2. Assignment: Designing an End Cap

4/15/19 - Day 60 - Place Intro

Bellwork:

Think about last week and the weekend - what went on in the world of sports & entertainment.

Agenda:

1. Weekend Wrap-up
• Tiger & Nike
2. Re-cap of 4 Ps
• Price - Pricing Strategies
• Product - Product Life Cycle
• Promotion - Promotional Mix
• Place 
3. Place - Working Notes

4/12/19 - Day 59 - Fantasy Website

Bellwork:

28 Days Remaining (Seniors: 22)!! Open your website for your fantasy project.

Agenda:

1. Fantasy Project Website Development

4/11/19 - Day 58 - Fantasy Project

Bellwork:

Open your Fantasy Project Website.

Agenda:

1. Fantasy Project Work Time
2. Fantasy Project Sections:
1. Name Location Roster (1/29/19)
2. Logo
3. Branding (2/13/19)
4. Marketing Plan (2/22/19)
5. Game Time/Festival Entertainment (3/8/19)
6. Stadium & Ticket Sales (3/15/19)
7. Public Relations & Community Outreach (4/5/19)
3. Fantasy Project Website Examples
• San Antonio Spartans
• Louisville Mustangs
• San Jose Sharks

4/8/19 - Day 57 - Fantasy Project

Bellwork:

Open your Fantasy Project Website.

Agenda:

1. Fantasy Project Work Time
2. Fantasy Project Sections:
1. Name Location Roster (1/29/19)
2. Logo
3. Branding (2/13/19)
4. Marketing Plan (2/22/19)
5. Game Time/Festival Entertainment (3/8/19)
6. Stadium & Ticket Sales (3/15/19)
7. Public Relations & Community Outreach (4/5/19)
3. Fantasy Project Website Examples
• San Antonio Spartans
• Louisville Mustangs
• San Jose Sharks

4/5/19 - Day 56 - Fantasy Project

Bellwork:

Think about the Chicago Cubs - what does their promotional mix look like?

Agenda:

1. Chicago Cubs Promotional Mix
2. Fantasy Project: Public Relations and Community Outreach

4/4/19 - Day 55 - Promotional Plan

Bellwork:

Open your Promotional Plan document.

Agenda:

1. Assignment: Create a Promotional Plan
• You will be sharing your plan with the class

4/3/19 - Day 54 - Public Relations

Bellwork:

WHY do companies and organizations use Public Relations?

Agenda:

1. Public Relations Discussion - Press Releases
• Leyden Press Releases
• Chicago Cubs Press Releases
• Lil Uzi Vert
2. Assignment: Create a Promotional Plan

4/2/19 - Day 53 - Promotional Mix

Bellwork:

What is promotion? How can you define it?

Agenda:

1. Slides: Promotional Mix Slides
• Notes
2. Promotional Mix Sort
• Add one more example to each part of the mix

4/1/19 - Day 52 - Welcome Back!

Bellwork:

Think about what you did over break, be ready to share in a bit.

Agenda:

1. Class Share - what did you do over break?
2. Weekend/Break Marketing News
3. Current Events - Presentation Template
• Sample - McDonald's Acquisition