1/28/19 - Day 14 - e-Learning

Bellwork:

Period 2 - please complete the attendance form.

Period 3 - make sure you submit attendance through your 2nd period teacher's form

Agenda:

1. Marketing In Real Life - use this time to find a recent event/commercial/article that relates to Marketing. Send the link and a brief (2-3 sentence) summary of the contents. Be prepared to share it on Tuesday as part of our Weekend Wrap Up. 
2. Stay warm. Enjoy your extra time at home. 

1/25/19 - Day 13 - Mimic Analysis

Bellwork:

Open your Mimic simulation.

Agenda:

1. Review of Platform Stats (image above)
2. Mimic 
• Complete Round 1 - Spend all $5k
• Run Simulation
• Intro to Analytics
• Make some decisions based on data

1/24/19 - Day 12 - Mimic

Bellwork:

Open your Mimic Social Accounts. (Link in yesterday's agenda, if needed).

Agenda:

1. Mimic Social 
• Who are they? (and who do you "work" for?)
• What do they sell? 
• WHO do they sell to? 
2. Content Creation
• Good/Bad Examples
3. Round 1

1/23/19 - Day 11 - Demographic Segments

Bellwork:

Complete this class survey.

Agenda:

1. Stukent - Account Creation
2. Mimic Intro
3. Mimic Market Segments

1/22/19 - Day 10 - Market Segmentation

Bellwork:

Think about something you read, watched or listened to over the weekend. How does it relate to Marketing? Be ready to share something with the class...

Agenda:

1. Assignment: Marketing In Real Life (Due throughout semester)
2. Slides: Market Segmentation
• Guides Notes
3. Stukent - Account Creation

1/18/19 - Day 9 - Finish Buying Persona

Bellwork:

Open your Target Consumer: Buying Persona assignment.

Agenda:

1. Article: Definition of a Buying Persona
2. Assignment Work Time, submit in Schoology

1/17/19 - Day 8 - Buyer Persona

Bellwork:

Why would a company like Gillette put something out like this?

Agenda:

1. Discussion: Gillette
2. Project Work Time: Target Market Profile: Buyer Persona

1/16/19 - Day 7 - Target Market Customer Profile

Bellwork:

Recall our definition of a Target Market, why is understanding the Target Market SO important?

Agenda:

1. Define: Demographics vs Psychographics
2. Target Market Profile: Buyer Persona

1/15/19 - Day 6 - Target Markets

Bellwork:

Grab a board and a marker. Recall your product from yesterday, directed at the specific Target Market. 20-35 yr old single females who live in the city and earn $45,000.

Agenda:

1. Target Market
• Visualize the Product
• Where could you advertise?
2. Commercials - Who is the Target Market
• Complete the FORM as we watch. 
3. Assignment: Target Market Customer Profile

1/14/19 - Day 5 - Target Market Intro

Bellwork:

Happy Monday! Let's talk weekend - what went on? Does any of it relate to marketing?

Agenda:

1. Weekend Update - what went on? 
2. Basics of Marketing - Target Market
3. Not A Problem - designing products as solutions
• Target Market