4/30/19 - Day 70 - Data Collection/Analysis

Bellwork:

Open the two survey links below.

1. Cheese Ball Survey
2. Cookie Survey

Agenda:

1. Taste Testing
• Complete the Surveys as you taste the food. 
• Be sure to scan the questions first & taste note of appearance
2. Data Analysis 
• What conclusions can we draw? 

4/29/19 - Day 69 - Surveys Complete

Bellwork:

Think about Sports & Entertainment - what went on. EVERYONE shares today.

Agenda:

1. Weekend Update - circle
2. Complete Surveys 
• Peer Review
• Send Them Out
• MUST have at least 30-45 responses

4/26/19 - Day 68 - Survey Development

Bellwork:

With a lack of Market Research come product failures, can you think of some?

Agenda:

1. Product Failures
2. Survey Development

4/25/19 - Day 67 - Market Research Intro

Bellwork:

Agenda:

1. Market Research Intro - Discussion
• What is Market Research?
• Why is it important? 
• What can you gather from it? 
2. Nike Project 
• Survey Design

4/24/19 - Day 66 - 4 P Corrections

Bellwork:

Open your agendas and your drive. Pull up docs, slides, etc that relate to the 4 Ps.

Agenda:

1. Quiz Taking Techniques

2. Quiz Re-do

4/23/19 - Day 65 - 4 P's Quiz

Bellwork:

Open your drive, take 5 minutes to review the 4 P's.

Agenda:

1. Review & Answer Questions
2. Marketing Mix Quiz
• On the back, define the 4 P's for Netflix. 
• What is the Price, Product, Place, Promotion
3. Done? Work on your Corporate Sponsors & Commercial - make sure these are added to your website. 

4/22/19 - Day 64 - Current Events

Bellwork:

Take a look at ANY media source, what went on in the world of Sports & Ent? Whats the link to Marketing?

Agenda:

1. Weekend Wrap Up
2. Current Events
• Period 2 Discussion Board
• Period 3 Discussion Board
3. Quiz Tomorrow 
• Price - 4 Pricing Strategies 
• Product - Product Life Cycle
• Promotion - 4 Parts of the Promotional Mix
• Place - Product Placement, Distribution Channels
4. TOMORROW - 4 P's Quiz - Written

4/18/19 - Day 63 - Fantasy Project

Bellwork:

Agenda:

1. Fantasy Project - outstanding docs & website
2. Fantasy Project: 
• Corporate Sponsors
• Promotional Commercial

4/17/19 - Day 62 - Placement

Bellwork:

Open your End Cap Assignment.

Agenda:

1. Finish Assignment: Designing an End Cap
2. Presentation
• Which items did you select? 
• Why did you make those choices?
• Why do you feel this end cap will drive sales?

4/16/19 - Day 61 - Place

Bellwork:

Open your Place Working Notes from yesterday.

Agenda:

1. Finish Place - Working Notes
2. Assignment: Designing an End Cap

4/15/19 - Day 60 - Place Intro

Bellwork:

Think about last week and the weekend - what went on in the world of sports & entertainment.

Agenda:

1. Weekend Wrap-up
• Tiger & Nike
2. Re-cap of 4 Ps
• Price - Pricing Strategies
• Product - Product Life Cycle
• Promotion - Promotional Mix
• Place 
3. Place - Working Notes

4/12/19 - Day 59 - Fantasy Website

Bellwork:

28 Days Remaining (Seniors: 22)!! Open your website for your fantasy project.

Agenda:

1. Fantasy Project Website Development

4/11/19 - Day 58 - Fantasy Project

Bellwork:

Open your Fantasy Project Website.

Agenda:

1. Fantasy Project Work Time
2. Fantasy Project Sections:
1. Name Location Roster (1/29/19)
2. Logo
3. Branding (2/13/19)
4. Marketing Plan (2/22/19)
5. Game Time/Festival Entertainment (3/8/19)
6. Stadium & Ticket Sales (3/15/19)
7. Public Relations & Community Outreach (4/5/19)
3. Fantasy Project Website Examples
• San Antonio Spartans
• Louisville Mustangs
• San Jose Sharks

4/8/19 - Day 57 - Fantasy Project

Bellwork:

Open your Fantasy Project Website.

Agenda:

1. Fantasy Project Work Time
2. Fantasy Project Sections:
1. Name Location Roster (1/29/19)
2. Logo
3. Branding (2/13/19)
4. Marketing Plan (2/22/19)
5. Game Time/Festival Entertainment (3/8/19)
6. Stadium & Ticket Sales (3/15/19)
7. Public Relations & Community Outreach (4/5/19)
3. Fantasy Project Website Examples
• San Antonio Spartans
• Louisville Mustangs
• San Jose Sharks

4/5/19 - Day 56 - Fantasy Project

Bellwork:

Think about the Chicago Cubs - what does their promotional mix look like?

Agenda:

1. Chicago Cubs Promotional Mix
2. Fantasy Project: Public Relations and Community Outreach

4/4/19 - Day 55 - Promotional Plan

Bellwork:

Open your Promotional Plan document.

Agenda:

1. Assignment: Create a Promotional Plan
• You will be sharing your plan with the class

4/3/19 - Day 54 - Public Relations

Bellwork:

WHY do companies and organizations use Public Relations?

Agenda:

1. Public Relations Discussion - Press Releases
• Leyden Press Releases
• Chicago Cubs Press Releases
• Lil Uzi Vert
2. Assignment: Create a Promotional Plan

4/2/19 - Day 53 - Promotional Mix

Bellwork:

What is promotion? How can you define it?

Agenda:

1. Slides: Promotional Mix Slides
• Notes
2. Promotional Mix Sort
• Add one more example to each part of the mix

4/1/19 - Day 52 - Welcome Back!

Bellwork:

Think about what you did over break, be ready to share in a bit.

Agenda:

1. Class Share - what did you do over break?
2. Weekend/Break Marketing News
3. Current Events - Presentation Template
• Sample - McDonald's Acquisition