1/31/19 - Day 17 - Mimic

Bellwork:

Even though its 2 e-Learning Days in a row, be sure to submit your period 2 attendance form!

Agenda:

1. Mimic Social Simulation 
2. Finish Round 3 - spend all $5,000.

1/30/19 - Day 16 - E-Learning Day

Bellwork:

e-Learning Day. Be sure to submit your period 2 attendance form.

Agenda:

1. Mimic Social Simulation - You should have completed round 1 (posts) and round 2 (questions).
2. If you have not finished those, please do. THEN, complete round 3 (posts). 
3. Be sure that your Round 3 posts are done with the data in mind. 
• If Instagram generated a lot of revenue for you, use it more. 
• If blog posts generated a lot of revenue for you, use more. 
• Any data from round 2 that stood out, use it!

1/29/19 - Day 15 - Fantasy Project Intro

Bellwork:

Please complete the Superbowl Watch Party SURVEY

Agenda:

1. Monday Tuesday Morning Wrap Up
• Be prepared to share something that happened over the weekend
• Personal, Related to Sports, Related to Entertainment
2. Fantasy Project Intro
3. Fantasy Project - Section 1

1/28/19 - Day 14 - e-Learning

Bellwork:

Period 2 - please complete the attendance form.

Period 3 - make sure you submit attendance through your 2nd period teacher's form

Agenda:

1. Marketing In Real Life - use this time to find a recent event/commercial/article that relates to Marketing. Send the link and a brief (2-3 sentence) summary of the contents. Be prepared to share it on Tuesday as part of our Weekend Wrap Up. 
2. Stay warm. Enjoy your extra time at home. 

1/25/19 - Day 13 - Mimic Analysis

Bellwork:

Open your Mimic simulation.

Agenda:

1. Review of Platform Stats (image above)
2. Mimic 
• Complete Round 1 - Spend all $5k
• Run Simulation
• Intro to Analytics
• Make some decisions based on data

1/24/19 - Day 12 - Mimic

Bellwork:

Open your Mimic Social Accounts. (Link in yesterday's agenda, if needed).

Agenda:

1. Mimic Social 
• Who are they? (and who do you "work" for?)
• What do they sell? 
• WHO do they sell to? 
2. Content Creation
• Good/Bad Examples
3. Round 1

1/23/19 - Day 11 - Demographic Segments

Bellwork:

Complete this class survey.

Agenda:

1. Stukent - Account Creation
2. Mimic Intro
3. Mimic Market Segments

1/22/19 - Day 10 - Market Segmentation

Bellwork:

Think about something you read, watched or listened to over the weekend. How does it relate to Marketing? Be ready to share something with the class...

Agenda:

1. Assignment: Marketing In Real Life (Due throughout semester)
2. Slides: Market Segmentation
• Guides Notes
3. Stukent - Account Creation

1/18/19 - Day 9 - Finish Buying Persona

Bellwork:

Open your Target Consumer: Buying Persona assignment.

Agenda:

1. Article: Definition of a Buying Persona
2. Assignment Work Time, submit in Schoology

1/17/19 - Day 8 - Buyer Persona

Bellwork:

Why would a company like Gillette put something out like this?

Agenda:

1. Discussion: Gillette
2. Project Work Time: Target Market Profile: Buyer Persona

1/16/19 - Day 7 - Target Market Customer Profile

Bellwork:

Recall our definition of a Target Market, why is understanding the Target Market SO important?

Agenda:

1. Define: Demographics vs Psychographics
2. Target Market Profile: Buyer Persona

1/15/19 - Day 6 - Target Markets

Bellwork:

Grab a board and a marker. Recall your product from yesterday, directed at the specific Target Market. 20-35 yr old single females who live in the city and earn $45,000.

Agenda:

1. Target Market
• Visualize the Product
• Where could you advertise?
2. Commercials - Who is the Target Market
• Complete the FORM as we watch. 
3. Assignment: Target Market Customer Profile

1/14/19 - Day 5 - Target Market Intro

Bellwork:

Happy Monday! Let's talk weekend - what went on? Does any of it relate to marketing?

Agenda:

1. Weekend Update - what went on? 
2. Basics of Marketing - Target Market
3. Not A Problem - designing products as solutions
• Target Market

1/11/19 - Day 4 - What is Marketing?

Bellwork:

Think about it...what IS marketing?  Add your response in the Poll Everywhere board.

Agenda:

1. Name Game
2. What do you think Marketing actually is? Define It.
3. What is Marketing? 
4. Rock Paper Scissors

1/10/19 - Day 3 - Marketing & March Madness

Bellwork:

Hi Marketers! I apologize I am not here on Day 3 but I had a significant health emergency with my dad. I hope to be back tomorrow! In the meantime, please check out the agenda below.

Agenda:

1. Newsela - Click HERE
1. Create or Log In to your account (click this link for help)
2. Read the article and complete the activities/quiz
2. Send Mrs. Lakdawala an email explain your thought and/or opinion on the article. 

1/9/19 - Day 2 - Who Are You?

Bellwork:

Open your Who Are You slide.

Agenda:

1. Who Are You? Get ready to share!
• Period 2 
• Period 3
2. Would You Rather? 

1/8/19 - Day 1 - Welcome to Sports & Entertainment Marketing!

Bellwork:

Welcome to Sports & Entertainment Marketing!!  Grab a seat anywhere you would like!

Agenda:

1. Welcome to Marketing!
2. Get To Know You Form
3. Who Are You?
• Period 2 
• Period 3