5/17/19 - Day 83 - Final Exam Review

Bellwork:

Open your review guide.

Agenda:

1. Final Exam Review 
• Period 2 Final - MONDAY
• Period 3 Final - THURSDAY

5/16/19 - Day 82 - SENIOR FINAL!

Bellwork:

Seniors - FINAL EXAM!

Agenda:

1. SEM Course Survey
2. Final Exam Review Guide

5/15/19 - Day 81 - Last Day for Seniors!

Bellwork:

Seniors - last day of actual class!!

Agenda:

1. SEM Course Survey
2. Final Exam Review Guide

5/14/19 - Day 80 - Presentations & Finals Review

Bellwork:

Ensure you have sent your Fantasy Project slides to Mrs. Lakdawala

Agenda:

1. Fantasy Project Presentations 
2. SEM Course Survey
3. Final Exam Review Guide

5/13/19 - Day 79 - Fantasy Presentations

Bellwork:

Think about what happened this weekend.

Agenda:

1. Weekend Wrap Up
2. Fantasy Project Presentations

5/10/19 - Day 78 - FINAL FANTASY PRESENTATION PREP

Bellwork:

Open your Fantasy Project website.

Agenda:

1. PRESENTATIONS MONDAY
2. Fantasy Project Work Time
1. Rubric
2. Slide Template
3. Fantasy Project Sections:
1. Name Location Roster (1/29/19)
2. Logo
3. Branding (2/13/19)
4. Marketing Plan (2/22/19)
5. Game Time/Festival Entertainment (3/8/19)
6. Stadium & Ticket Sales (3/15/19)
7. Public Relations & Community Outreach (4/5/19)
8. Corporate Sponsors (4/18/19)
9. Promotional Commercial (4/18/19)

5/9/19 - Day 77 - Fantasy Presentation Prep

Bellwork:

Open your Fantasy Project website.

Agenda:

1. Fantasy Project Work Time
1. Rubric
2. Slide Template
2. Fantasy Project Sections:
1. Name Location Roster (1/29/19)
2. Logo
3. Branding (2/13/19)
4. Marketing Plan (2/22/19)
5. Game Time/Festival Entertainment (3/8/19)
6. Stadium & Ticket Sales (3/15/19)
7. Public Relations & Community Outreach (4/5/19)
8. Corporate Sponsors (4/18/19)
9. Promotional Commercial (4/18/19)

5/8/19 - Day 76 - Nike Presentations

Bellwork:

Ensure your group has shared your presentation with Mrs. Lakdawala

Agenda:

1. Nike Market Research Presentations
2. Fantasy Project Work Time
1. Rubric
2. Slide Template

5/7/19 - Day 75 - Finish Presentation

Bellwork:

Open your Nike ID shoe project.

Agenda:

1. Nike Project Presentations - TOMORROW
2. Fantasy Project Presentations - MONDAY
• Rubric
• Slide Template

5/6/19 - Day 74 - Product Development

Bellwork:

This about the weekend - what went on in Sports & Entertainment? How does it relate to Marketing or Business?

Agenda:

1. Weekend Wrap Up
2. Shoe Design & Presentation Prep
• Part 3 and 4 TODAY
• Presenting WEDNESDAY
3. Important Reminders
• Seniors - 9 days remaining (8, if exempt)
• Everyone Else - 14 days remaining
• Next Monday - Fantasy Project Presentations begin
• Next Thursday - Senior Final
• Monday 5/20 - Period 2 Final Exam
• Thursday 5/23 - Period 3 Final Exam

5/3/19 - Day 73 - Fantasy Project

Bellwork:

I am not here today. Please work on the Fantasy Project items below.

Agenda:

1. Fantasy Project - outstanding docs & WEBSITE
2. Fantasy Project: 
• Corporate Sponsors
• Promotional Commercial
3. Presentations begin on Monday, May 10th - that leaves ONLY next Friday as extra work days. Your WEBSITE is your main presentation tool - be sure it looks professional. 

5/2/19 - Day 72 - Product Development

Bellwork:

Why is the survey the most important part of the process?

Agenda:

1. Video: Survey Guided Design
2. Finish Data Analysis Doc
3. Begin Shoe Design 
• Be sure to take screen shots of your designs

5/1/19 - Day 71 - Data Analysis

Bellwork:

Open this spreadsheet - what information can you gather?

• Draw TWO conclusions from the data.

Agenda:

1. Nike Project - Data Analysis
• Gather Insights 
• Draw Conclusions

4/30/19 - Day 70 - Data Collection/Analysis

Bellwork:

Open the two survey links below.

1. Cheese Ball Survey
2. Cookie Survey

Agenda:

1. Taste Testing
• Complete the Surveys as you taste the food. 
• Be sure to scan the questions first & taste note of appearance
2. Data Analysis 
• What conclusions can we draw? 

4/29/19 - Day 69 - Surveys Complete

Bellwork:

Think about Sports & Entertainment - what went on. EVERYONE shares today.

Agenda:

1. Weekend Update - circle
2. Complete Surveys 
• Peer Review
• Send Them Out
• MUST have at least 30-45 responses

4/26/19 - Day 68 - Survey Development

Bellwork:

With a lack of Market Research come product failures, can you think of some?

Agenda:

1. Product Failures
2. Survey Development

4/25/19 - Day 67 - Market Research Intro

Bellwork:

Agenda:

1. Market Research Intro - Discussion
• What is Market Research?
• Why is it important? 
• What can you gather from it? 
2. Nike Project 
• Survey Design

4/24/19 - Day 66 - 4 P Corrections

Bellwork:

Open your agendas and your drive. Pull up docs, slides, etc that relate to the 4 Ps.

Agenda:

1. Quiz Taking Techniques

2. Quiz Re-do

4/23/19 - Day 65 - 4 P's Quiz

Bellwork:

Open your drive, take 5 minutes to review the 4 P's.

Agenda:

1. Review & Answer Questions
2. Marketing Mix Quiz
• On the back, define the 4 P's for Netflix. 
• What is the Price, Product, Place, Promotion
3. Done? Work on your Corporate Sponsors & Commercial - make sure these are added to your website. 

4/22/19 - Day 64 - Current Events

Bellwork:

Take a look at ANY media source, what went on in the world of Sports & Ent? Whats the link to Marketing?

Agenda:

1. Weekend Wrap Up
2. Current Events
• Period 2 Discussion Board
• Period 3 Discussion Board
3. Quiz Tomorrow 
• Price - 4 Pricing Strategies 
• Product - Product Life Cycle
• Promotion - 4 Parts of the Promotional Mix
• Place - Product Placement, Distribution Channels
4. TOMORROW - 4 P's Quiz - Written

4/18/19 - Day 63 - Fantasy Project

Bellwork:

Agenda:

1. Fantasy Project - outstanding docs & website
2. Fantasy Project: 
• Corporate Sponsors
• Promotional Commercial

4/17/19 - Day 62 - Placement

Bellwork:

Open your End Cap Assignment.

Agenda:

1. Finish Assignment: Designing an End Cap
2. Presentation
• Which items did you select? 
• Why did you make those choices?
• Why do you feel this end cap will drive sales?

4/16/19 - Day 61 - Place

Bellwork:

Open your Place Working Notes from yesterday.

Agenda:

1. Finish Place - Working Notes
2. Assignment: Designing an End Cap

4/15/19 - Day 60 - Place Intro

Bellwork:

Think about last week and the weekend - what went on in the world of sports & entertainment.

Agenda:

1. Weekend Wrap-up
• Tiger & Nike
2. Re-cap of 4 Ps
• Price - Pricing Strategies
• Product - Product Life Cycle
• Promotion - Promotional Mix
• Place 
3. Place - Working Notes

4/12/19 - Day 59 - Fantasy Website

Bellwork:

28 Days Remaining (Seniors: 22)!! Open your website for your fantasy project.

Agenda:

1. Fantasy Project Website Development

4/11/19 - Day 58 - Fantasy Project

Bellwork:

Open your Fantasy Project Website.

Agenda:

1. Fantasy Project Work Time
2. Fantasy Project Sections:
1. Name Location Roster (1/29/19)
2. Logo
3. Branding (2/13/19)
4. Marketing Plan (2/22/19)
5. Game Time/Festival Entertainment (3/8/19)
6. Stadium & Ticket Sales (3/15/19)
7. Public Relations & Community Outreach (4/5/19)
3. Fantasy Project Website Examples
• San Antonio Spartans
• Louisville Mustangs
• San Jose Sharks

4/8/19 - Day 57 - Fantasy Project

Bellwork:

Open your Fantasy Project Website.

Agenda:

1. Fantasy Project Work Time
2. Fantasy Project Sections:
1. Name Location Roster (1/29/19)
2. Logo
3. Branding (2/13/19)
4. Marketing Plan (2/22/19)
5. Game Time/Festival Entertainment (3/8/19)
6. Stadium & Ticket Sales (3/15/19)
7. Public Relations & Community Outreach (4/5/19)
3. Fantasy Project Website Examples
• San Antonio Spartans
• Louisville Mustangs
• San Jose Sharks

4/5/19 - Day 56 - Fantasy Project

Bellwork:

Think about the Chicago Cubs - what does their promotional mix look like?

Agenda:

1. Chicago Cubs Promotional Mix
2. Fantasy Project: Public Relations and Community Outreach

4/4/19 - Day 55 - Promotional Plan

Bellwork:

Open your Promotional Plan document.

Agenda:

1. Assignment: Create a Promotional Plan
• You will be sharing your plan with the class

4/3/19 - Day 54 - Public Relations

Bellwork:

WHY do companies and organizations use Public Relations?

Agenda:

1. Public Relations Discussion - Press Releases
• Leyden Press Releases
• Chicago Cubs Press Releases
• Lil Uzi Vert
2. Assignment: Create a Promotional Plan

4/2/19 - Day 53 - Promotional Mix

Bellwork:

What is promotion? How can you define it?

Agenda:

1. Slides: Promotional Mix Slides
• Notes
2. Promotional Mix Sort
• Add one more example to each part of the mix

4/1/19 - Day 52 - Welcome Back!

Bellwork:

Think about what you did over break, be ready to share in a bit.

Agenda:

1. Class Share - what did you do over break?
2. Weekend/Break Marketing News
3. Current Events - Presentation Template
• Sample - McDonald's Acquisition

3/22/19 - Day 51 - Mimic

Bellwork:

Open your Mimic document from yesterday.

Agenda:

1. Mimic 
• Complete the doc as you post
• Answer the analysis questions using the CSV export

3/21/19 - Day 50 - Mimic Social Media Simulation

Bellwork:

Open your Mimic Social Media simulations.

Agenda:

1. Mimic Social Simulation 
2. Complete the Post Strategy & Analysis Summary doc

3/20/19 - Day 49 - Product Life Cycle

Bellwork:

Open your product life cycle document from yesterday.

Agenda:

1. PLC - Part 2 - examples and scenarios
2. Discussion: PLC

3/19/18 - Day 48 - Product Life Cycle

Bellwork:

Join the class March Madness Bracket Challenge

Agenda:

1. Notes & Video: Product Life Cycle

3/18/19 - Day 47 - Pricing/Product

Bellwork:

1. Think about the weekend - what went on in the world of Marketing?  GOOGLE SOMETHING IF YOU  HAVE TO.
2. Guess what?!

...just kidding!

Agenda:

1. Weekend Wrap Up
2. Review of Pricing
• 4 Strategies
3. Intro to Product Mix

3/15/19 - Day 46 - Pricing

Bellwork:

I am not here today. Please follow the agenda below.

Agenda:

1. Pricing Review - FINISH FROM YESTERDAY
• Read: Pricing Notes
• Assignment: Pricing Strategy Analysis
2. Fantasy Project - Stadium & Ticket Sales

3/14/19 - Day 45 - Pricing

Bellwork:

Think of one take away from Writers Week or Tom Dore's conversation.

Agenda:

1. Mercedes Benz Going Cashless (see email)
2. Pricing Notes
• As you read the notes, complete this Pricing Strategy Guide

3/13/19 - Day 44 - Welcome Tom Dore

Please Welcome Tom Dore!

3/12/19 - Day 43 - Writers Week

We are in the Auditorium today for Writers Week - please sit as a class in the same spot as yesterday.

3/11/19 - Day 42 - Writers Week

Agenda:

We will be meeting in the Auditorium for Writers Week. Make sure you find me and sit as a class.

3/8/19 - Day 41 - Fantasy Project

Bellwork:
Open your Opportunity Cost Ads from yesterday.

Agenda:

1. Opportunity Cost Ad Share
2. Fantasy Project: Game Time/Festival Entertainment

3/7/19 - Day 40 - Opportunity Cost Ads

Bellwork:

I am not here today, please follow the agenda below.

Agenda:

1. Assignment: Opportunity Cost in Ads
• Based on the products you picked in class yesterday, create a print ad showing opportunity costs (see the examples in the assignment doc)
• You can use Google Drawing, Canva or any other design tool that you think can best communicate the message in the form of a print advertisement.
• In creating the ad, make sure you pick the product you are representing (i.e. I am a marketer for Samsung, my ad is clearly a Samsung ad promoting the Samsung products over Apple). 
• Ensure 1 group member emails your completed ads once you are done. 

3/6/19 - Day 39 - Opportunity Cost

Bellwork:

Thinking back to yesterday's buying motives. Complete this scenarios chart.

Agenda:

1. Buying Motives Scenarios
2. Opportunity Cost: Video
3. Assignment: Opportunity Cost in Ads

3/5/19 - Day 38 - Buying Motives

Bellwork:

Think about the weekend - what went on in the world of sports & entertainment.

Agenda:

1. The Hustle - Gamers/Influencers & Charitable Giving
2. Make a list of the last 3 things you spent money on.
3. Slides: Consumer Buying Motives
4. Commercials
5. Buying Motives Examples

3/1/19 - Day 37 - Fantasy Website

Bellwork:

Fyre Festival Disaster

Agenda:

1. Fyre Festival - Marketing Genius/Disaster
• Netflix Trailer
2. Fantasy Project
• Website 
• Marketing Plan 
• Branding

2/28/19 - Day 36 - Fantasy Project Websites

Bellwork:

Open a team or festival website of your choice. What are some of the things you notice about the logo, colors and navigation?

Agenda:

1. Fantasy Project Website Examples
• San Antonio Spartans
• Louisville Mustangs
• San Jose Sharks
2. Website Hosts:
• Google Sites
• Wix
• Weebly
• ENSURE ALL can access and edit the site

2/27/19 - Day 35 - Fantasy Project

Bellwork:

Open your fantasy project documents.

Agenda:

1. Teacher Conferences: 
• Name/Location/Roster
• Branding
• Marketing Plan

2/26/19 - Day 34 - Logo Design

Bellwork:

I am not here today. Please follow the agenda below.

Agenda:

1. Fantasy Project:
• Logo Design - DO NOT pull an already created logo from Google. 
• Marketing Plan - Mission Statement, Goals, Etc. 
2. Email Mrs. Lakdawala with any questions

2/25/19 - Day 33 - Dodgeball Wrap Up

Bellwork:

What went on over the weekend in the world of sports & entertainment? Be ready to chat.

Agenda:

1. Weekend Wrap Up
2. Complete the Dodgeball Feedback Form
3. Slides: Logo Design

2/22/19 - Day 32 - Fundraiser Prep

Bellwork:

Think about yesterdays field trip - be ready to discuss.

Agenda:

1. Field Trip Recap
2. Dodgeball Tournament
• Roles & Responsibilities 
3. Fantasy Project - Marketing Plan 

2/21/19 - Day 31 - Wolves Fieldtrip

Bellwork:

Please meet in room 171 for our SEiL training and field trip attendance.

Agenda:

1. Wolves Field Trip 

2/20/19 - Day 30 - Current Events

Bellwork:

In an email to me, list any questions you have for Friday's dodgeball tournament. I want to ensure all questions are answered before the event.

Agenda:

1. Field Trip TOMORROW
2. Period 2 Tomorrow - Room 171
• Meet Mrs. Lakdawala at the START of pd 2 SEiL time
3. Current Events - Discussion Board
• Read and Comment on TWO Classmate Posts

2/19/19 - Day 29 - Current Events

Bellwork:

Weekend wrap up - what went on over the weekend in the world of Marketing?

Agenda:

DODGEBALL SIGN UP FORM

Period 2 - Mr. Markey Meeting

Period 3 - 

1. Field Trip Permission Slips
2. Rocco Strong Dodgeball
• T-shirts
• Lunch Table/Sign
3. Current Events - Discussion Board

2/15/19 - Day 28 - Promotional Commercials

Bellwork:

Stop! Send an email, make a post. Encourage your classmates, friends, etc to sign up for Dodgeball.

Agenda:

1. Field Trip Permission Slips - DUE TUESDAY
2. Rocco Strong Dodgeball 
• Lunch Sign Up
• Mini Commercials 
• Large Posters
3. Fantasy Project - Branding

2/14/18 - Day 27 - Valentines Day!

Bellwork:

Happy Valentine's Day!

Agenda:

1. Valentines Day Marketing: Dairy Queen
2. Field Trip Permission Slips
3. Rocco Strong Dodgeball
• Posters
• T-shirt Update
• PROMO PROMO PROMO
• Complete the form
4. Fantasy Project: Branding

2/13/19 - Day 26 - Branding Intro

Bellwork:

What do you think about when you hear the word brand? What is a brand?

Agenda:

1. Slides: Branding Intro
2. Fantasy Project: Branding
3. Don't Forget: Rocco Strong - keep up the promotion!

2/12/19 - Day 25 - Dodgeball Promotional Efforts

Bellwork:

Meet Rocco...

Agenda:

1. Field Trip - Next Thursday - Bring Permission Slips
2. Rocco Strong Dodgeball Tournament
• Video - Social Media Content
• Create ideas
• Video Announcement
• Social Media Campaign Completion

2/11/18 - Day 24 - Dodgeball Prep

Bellwork:

Think about the weekend - what went on in the world of Sports & Entertainment

Agenda:

1. Field Trip forms - DUE next Tuesday
2. Class Discussion: Weekend Wrap Up
3. Dodgeball Prep:
• Social Media
• 8 Steps to Creating a Social Media Campaign
• Social Media Campaign Outline
• Videos
• Friday Announcement
• Social Media Video

2/8/19 - Day 23 - Inside Nike

Bellwork:

I am out today.

Agenda:

1. Video: Inside Nike

2/7/19 - Day 22 - Incubator Pitches

Bellwork:

Make your way to the auditorium - Business Incubator Pitches

Agenda:

1. Business Incubator Pitches - Auditorium 
2. Pd 3 - Dodgeball Fundraiser Discussion

2/6/19 - Day 21 - Ask the Expert Day

Agenda:

Please welcome Cindi Schermerhorn!

2/5/19 - Day 20 - Fundraising Event

Bellwork:
Think about the best HS event you've been to...what made it the best?

Agenda:

1. Field Trip - Wolves Career Talk (President - Mike Gordon) & Game
• Thursday, Feb 21st. 
• 2-10th periods
• Permission Slips & $ due 2/18
2. Fundraising Event - Dodgeball Tournament 
• Friday, Feb 22nd
• REQUIRED Class Event
3. Marketing/Advertising Brainstorm

2/4/19 - Day 19 - Super Bowl Wrap Up

Bellwork:

Weekend Wrap Up - be prepared to share some Marketing related stories!

Agenda:

1. Weekend Wrap Up
2. Super Bowl Commercials 
• CBS Sports
• C-Net
3. SNACKS!

2/1/19 - Day 18 - Fantasy Project

Bellwork:

Open your Fantasy Project document from earlier this week.

Agenda:

1. Welcome back from the mid-week weekend! Happy Friday!
2. Sunday Superbowl & Monday Party - if you plan to bring food, set a reminder! 
3. Fantasy Project - Section 1
• Be prepared to share the WHY of you location

1/31/19 - Day 17 - Mimic

Bellwork:

Even though its 2 e-Learning Days in a row, be sure to submit your period 2 attendance form!

Agenda:

1. Mimic Social Simulation 
2. Finish Round 3 - spend all $5,000.

1/30/19 - Day 16 - E-Learning Day

Bellwork:

e-Learning Day. Be sure to submit your period 2 attendance form.

Agenda:

1. Mimic Social Simulation - You should have completed round 1 (posts) and round 2 (questions).
2. If you have not finished those, please do. THEN, complete round 3 (posts). 
3. Be sure that your Round 3 posts are done with the data in mind. 
• If Instagram generated a lot of revenue for you, use it more. 
• If blog posts generated a lot of revenue for you, use more. 
• Any data from round 2 that stood out, use it!

1/29/19 - Day 15 - Fantasy Project Intro

Bellwork:

Please complete the Superbowl Watch Party SURVEY

Agenda:

1. Monday Tuesday Morning Wrap Up
• Be prepared to share something that happened over the weekend
• Personal, Related to Sports, Related to Entertainment
2. Fantasy Project Intro
3. Fantasy Project - Section 1

1/28/19 - Day 14 - e-Learning

Bellwork:

Period 2 - please complete the attendance form.

Period 3 - make sure you submit attendance through your 2nd period teacher's form

Agenda:

1. Marketing In Real Life - use this time to find a recent event/commercial/article that relates to Marketing. Send the link and a brief (2-3 sentence) summary of the contents. Be prepared to share it on Tuesday as part of our Weekend Wrap Up. 
2. Stay warm. Enjoy your extra time at home. 

1/25/19 - Day 13 - Mimic Analysis

Bellwork:

Open your Mimic simulation.

Agenda:

1. Review of Platform Stats (image above)
2. Mimic 
• Complete Round 1 - Spend all $5k
• Run Simulation
• Intro to Analytics
• Make some decisions based on data

1/24/19 - Day 12 - Mimic

Bellwork:

Open your Mimic Social Accounts. (Link in yesterday's agenda, if needed).

Agenda:

1. Mimic Social 
• Who are they? (and who do you "work" for?)
• What do they sell? 
• WHO do they sell to? 
2. Content Creation
• Good/Bad Examples
3. Round 1

1/23/19 - Day 11 - Demographic Segments

Bellwork:

Complete this class survey.

Agenda:

1. Stukent - Account Creation
2. Mimic Intro
3. Mimic Market Segments

1/22/19 - Day 10 - Market Segmentation

Bellwork:

Think about something you read, watched or listened to over the weekend. How does it relate to Marketing? Be ready to share something with the class...

Agenda:

1. Assignment: Marketing In Real Life (Due throughout semester)
2. Slides: Market Segmentation
• Guides Notes
3. Stukent - Account Creation

1/18/19 - Day 9 - Finish Buying Persona

Bellwork:

Open your Target Consumer: Buying Persona assignment.

Agenda:

1. Article: Definition of a Buying Persona
2. Assignment Work Time, submit in Schoology

1/17/19 - Day 8 - Buyer Persona

Bellwork:

Why would a company like Gillette put something out like this?

Agenda:

1. Discussion: Gillette
2. Project Work Time: Target Market Profile: Buyer Persona

1/16/19 - Day 7 - Target Market Customer Profile

Bellwork:

Recall our definition of a Target Market, why is understanding the Target Market SO important?

Agenda:

1. Define: Demographics vs Psychographics
2. Target Market Profile: Buyer Persona

1/15/19 - Day 6 - Target Markets

Bellwork:

Grab a board and a marker. Recall your product from yesterday, directed at the specific Target Market. 20-35 yr old single females who live in the city and earn $45,000.

Agenda:

1. Target Market
• Visualize the Product
• Where could you advertise?
2. Commercials - Who is the Target Market
• Complete the FORM as we watch. 
3. Assignment: Target Market Customer Profile

1/14/19 - Day 5 - Target Market Intro

Bellwork:

Happy Monday! Let's talk weekend - what went on? Does any of it relate to marketing?

Agenda:

1. Weekend Update - what went on? 
2. Basics of Marketing - Target Market
3. Not A Problem - designing products as solutions
• Target Market